BUILDING AWARENESS A SOCIAL MEDIA CASE STUDY // CREATIVE DIRECTOR, FUSIONETICS
When hired by Fusionetics, a performance health company that help athletes improve their movement efficiency, we were tasked with increasing awareness for their brand. Fusionetics already had a small following, but as with any company, wanted more.
Fusionetics wanted to show that they were THE subject matter experts in the performance healthcare industry by sharing studies and relevant news, while also gaining the ability to target their fan base with promotional offers.
Through the creation of a monthly newsletter and more frequent and beneficial posts on Facebook,
we were able to increase Fusionetics overall brand awareness by like a bazillion percent…ok, maybe not that much, but it was a lot. Just take a look at the stats below to see for yourself!
Not a bazillion, but pretty darn impressive. Between January 2015 and July 2016, here are some of the increased stats* from Fusionetics Facebook page based on posts, shares and client testimonials that we tagged #FusioneticsFanFriday. The first graph below shows the breakdown that included 1543 new likes – over 1000% growth that was mostly organic in nature.
317 likes as of 01.01.15
1854 likes as of 07.22.16
662k users reached
4.3k shares and comments
13.2k post reactions
The Fusionetics Sports Science Brief Newsletter was also well received. This snazzy graph shows that in the time we first added the sign up to the website, the list grew organically to nearly 250 subscribers – all during the time between the first 8 sends.
* Hey, we’d be remiss if we didn’t say that all these numbers were provided by Sprout Social.
“the results we’ve seen are absolutely
amazing! we couldn’t be happier.“
— Fusionetics Chief Marketing Officer