GIVE PARASITES A POW! A strategic CASE STUDY // ASSOCIATE CREATIVE DIRECTOR, BROWN BAG MARKETING
The project presented below is studiograss. Well, not literally, that’d be creepy. This project is one we’re very proud of and one that perfectly represents who we are. One that shows the amount of strategy and thought that we put into everything we do.
It’s a project that’s about our love for what we do. A project that’s about creating a concept and executing an awesome design. About launching a project on time and on budget. And it’s also about us just kicking ass.
The initial strategy included creating a promotional offer that included a scratch-and-win component where consumers could win free product, a children’s activity book that full of fun stickers, games and more. For the clinic, fun counter cards, window clings, instructional materials and a custom web portal to track conversions would also be created.
Knowing that we had a solid strategy, we presented concepts that varied greatly in range. We had a favorite, one that would stand out not just from the competition, but from the normal Revolution brand as well. We successfully sold our favorite, which as seen here, carried the look of a comic book, to the client.
Afterwards, we worked with an illustrator to create custom art for our hero, pets, parasites and more.
Using existing branding for REVOLUTION, a parasiticide used for treating dogs and cats, we were to create a spring promotion that was not only fun and visually appealing, but also had the strength to stand out in a cluttered veterinarian’s office waiting room filled with similar materials from the competition.
“the best looking promo ever placed in my clinic…
bravo for taking a chance and succeeding brilliantly!“
— Bark Park Animal Hospital
The promotion was a huge success. Clinics and consumers alike loved the design and were impressed with this drastically different look. The client went on to use the same concept the following year.