CORT L22 ASSOCIATE CREATIVE DIRECTOR, Ogilvy + Mather

THE MISSION

To deliver an ad campaign for CORT Furniture's new line of rental furniture – L22, a brand that would be exclusive to cities like New York or Las Vegas where a more sexy event demands a more sexy piece of furniture (among other things).

THE DELIVERY

We delivered numerous concepts with the above being favored. The idea was a clever take on a lounge party. The L22 brand would be your wingman. It’s sexiness helping to ensure a rendezvous. Or a sure thing. And definitely the after party that was to come soon.

THE RESULT

The client was very excited that we presented a concept that was so risqué. The concept was applauded and welcomed for this new extension to the CORT Furniture brand.