FUSIONETICS + UFC CREATIVE DIRECTOR, FUSIONETICS
The UFC had partnered with Fusionetics to help improve the perception that fighters and the organization had received over the years. They wanted to show that these fighters were like any other athlete who wants to train properly and ensure they remain injury free outside of the ring.
The organization requested a variety of materials to showcase our partnership at conventions, events and at branded UFC gyms. Our one request was to use Paige VanZant because, well damn she’s got spunk. They agreed, but we had to also include Mirsad Bektic so he wouldn’t feel left out. OK, actually neither of those requests are true, we just had to get proper photo usage rights.