TECH + ALLY CREATIVE DIRECTOR, CBEYOND

THE MISSION

To develop a series of spots that would be used for digital advertising as well as traditional broadcast. The spots would then need to be translated into an email and banner ad campaign targeted to new and existing clients.

THE DELIVERY

The concept for the spots was derived from Cbeyond’s tagline: “Your Technology Ally.” The four 60 second spots, combined and presented above for your viewing pleasure, promoted Cbeyond in general and their various product suites for online security, cloud services and communication. Below, you can see examples of how Tech + Ally were then introduced to the public.

THE RESULT

The spots were met with a feeling of curiosity that brought new life and increased awareness to the brand.