VITAMINWATER INSIDERS ASSOCIATE CREATIVE DIRECTOR, Ogilvy + Mather

THE MISSION

Vitaminwater asked for us to come up with campaign materials that would be based on recruiting college students. As Vitaminwater Insiders, these students would promote and sample their brand on campuses around the world.

THE DELIVERY

As well as coming up with the Insiders name, we came up with a look and feel that would be translated to posters, clings and a variety of other guerilla marketing tactics that would all be used to build awareness. We built an agency brand guide that included all recruitment materials that could be customized based on Vitaminwater flavors and locations.

THE RESULT

The client was amazed with the creativity and ideas that we produced. The program was a success and evolved into a multi-year program that launched successfully in more countries and on more campuses with each new launch.

OVERPACK.

WE’RE PAYING.