VITAMINWATER INSIDERS ASSOCIATE CREATIVE DIRECTOR, Ogilvy + Mather
Vitaminwater asked for us to come up with campaign materials that would be based on recruiting college students. As Vitaminwater Insiders, these students would promote and sample their brand on campuses around the world.
As well as coming up with the Insiders name, we came up with a look and feel that would be translated to posters, clings and a variety of other guerilla marketing tactics that would all be used to build awareness. We built an agency brand guide that included all recruitment materials that could be customized based on Vitaminwater flavors and locations.